Google ne November 2024 ka ek Core Update rollout kiya hai, jo SEO perspective se kaafi impactful hai. Yah update user-focused aur high-quality content ko rank karne par zyada dhyan deta hai. Is update ke key points:
1. Content Quality aur E-E-A-T ka Focus
Google ne E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) ke principles ko aur strong banaya hai, especially sensitive topics jaise Health aur Finance (YMYL content) ke liye. Agar aapki site in topics par kaam karti hai, toh trust aur authority ko enhance karna zaroori hai.
2. Relevance aur Structure Improvement
Content ka structure aur relevance kaafi matter karta hai. Agar aapka content user intent se match nahi karta, ya outdated hai, toh rankings impact ho sakti hain. Proper headings aur updated information zaroor add karein.
3. Core Update ka Asar
Agar aapki website ki ranking gir gayi hai, iska matlab yeh nahi ki kuch galat hai. Update ke baad fluctuations normal hain. Google Search Console me check karein ki kin keywords aur pages par zyada asar pada hai, aur unn par kaam karein.
4. Recommendations
- Content Audit karein: Poor-performing pages ko analyze karein aur unhe improve karein.
- People-First Approach adopt karein: Content users ke liye helpful hona chahiye, na ki sirf search engine ke liye.
- Content Refresh karein: Old content ko delete karne se pehle usse update aur repurpose karne ki koshish karein.
5. Recovery Expectations
Rankings me improvement turant nahi hota; yah months le sakta hai. Lekin long-term strategies par kaam karte rahiye.
Aapko apne Google Search Console metrics aur analytics par regularly nazar rakhni chahiye, aur focus user-centric updates par hona chahiye.
Source:
- Search Engine Journal
- Google Search Central